Integrating merchandising, creative and manufacturing

Today’s catalogers are faced with increasing pressures to reduce cycle time while managing multiple versions and coordinating a host of last-minute changes. QuadSystems’ Catalog Studio bridges the gap between production, merchandising and marketing departments.  This powerful software suite manages the flow and storage of product copy, pricing, and images.  It takes the guesswork out of the page planning process, eliminates much of the potential for error, and stores a massive amount of page production data which – when bound to sales metrics – can make your organization’s marketing smarter and more salient in the eyes of your consumers.

Facilitate communication and eliminate errors
The on-going, real-time status of the catalog in rich, graphical format gives you the ability to see changes as they are made, optimizing accuracy. With Catalog Studio, you can easily drag-and-drop content from one catalog to another and minimize errors by linking all price and product information to catalog pages from a central data source.

Fit your business
Catalog Studio’s centralized data can be modeled to the shape and needs of your business, understanding product codes and specifications the way you do.  Catalog Studio pulls from any number of existing business systems including:

• product development,
• engineering,
• marketing,
• inventory management,
• ERP,
• sales,
• logistics
• and more

That data is driven straight to your printed catalogs, reducing the potential for error, lengthy cycle times and resource-intensive proofing rounds.

Asset management
Catalog Studio comes fully equipped with robust, enterprise-level digital asset management.  Alternatively, you may choose to plug Catalog Studio directly into your existing asset management and leverage the captions, keywords and file management your creative department already enjoys.

Page planning
Catalog pre-planning tools allow merchandisers or creative direction to plot future catalogs and share comments, observations and presentation ideas.  This plan is driven directly into Adobe™ InDesign and made available to designers in the interface they are already familiar with.

Work smarter
Catalog Studio’s reporting and analytics allow each catalog to be smarter than the last.  Plug your sales data into Catalog Studio and compare it against the real estate allocated for each unique product number.  Monitor the success of particular strategies.  Communicate with your consumers in a personalized, relevant way that was previously impossible.