Catalog Studio enables our clients to drastically reduce page-production
cycle times, eliminate non-value-added tasks and radically increase
accuracy. This powerful software suite taps into existing business
systems in manufacturing and merchandising, flowing product data directly
into the creative department and making marketing initiatives leaner,
faster and more responsive to your business.
Best of all, the research and experience poured into Catalog Studio and its
client implementations are backed by years of expertise and industry best
practices. Our product-information and page-production specialists work
one-on-one with you to maximize the return on your investment.
Rapid page assembly.
Catalog Studio turbo-charges your current workflow, allowing your
graphic designers to continue working in Adobe™ InDesign™ and requiring
very little additional training. The Catalog Studio plug-in cuts
time-consuming work down to a fraction of its traditional burden.
Instead of searching for product data, finding images, and updating
and revising documents, graphic designers can instantly spray product
detail, pricing and copy straight to the page. From there, Catalog
Studio does the heavy lifting of keeping critical information up to
date while all of the creative control is still in the hands of your
graphic designers. Catalog Studio clients have experienced up to a
60 percent increase in graphic design productivity, and designers
are happier as the daily minutia of product maintenance is lifted
from their shoulders.
Eliminate costly errors.
Catalog Studio is like a pipeline of product data and images. Pumping
this information directly from the source not only makes page building
faster, but it also makes the process more accurate. Catalog Studio
moves data in the same format and structure as your current business
systems, so it’s easy for everyone to understand. And everyone knows
where it came from. Since information on your catalog pages flows
directly from your engineers, product managers and copywriters
without being retyped, it is 100% accurate, 100% of the time.
Catalog Studio’s asset management module keeps images neatly organized,
searchable and available to everyone in your organization. Product
data and images can be pushed to the Web and kept current on a schedule
or with the click of a button.
Reduce time-consuming proofing rounds.
Since information flows directly from different business units to your
catalog, direct mail and Web pages, and since your catalog spreads can
be synchronized directly to this up-to-date product data, your company
will experience significant gains in confidence relative to the accuracy
of its printed pieces. This means that product managers, copy editors,
art directors and graphic designers spend significantly less time in
proofing rounds. Companies using Catalog Studio cut proofing time
by up to 70 percent, eliminating unnecessary rounds and pushing
pricing updates right up against their press dates.
Streamline communication.
Catalog Studio is not only a pro at moving data, the software also
streamlines communication between merchandising and creative.
After all, what good is moving data if your graphic designers
don’t know what to do with it when it gets there?
Product managers can very simply drag and drop products onto a page
plan. Art directors can very quickly rearrange pages with just a click
and drag. Merchandisers can glance at product sections in an upcoming
book. And Catalog Studio instantly provides your designers with
pagination and guidance for laying out a page.
Work smarter.
Catalog Studio’s reporting and analytics allow each catalog to be
smarter than the last. Plug your sales data into Catalog Studio and
compare it against the real-time square inches allocated for each SKU.
Monitor the success of particular strategies. Communicate with your
consumers in a personalized, relevant way that was previously impossible.
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Click here for a video demo of Catalog Studio. Bringing together all
your information, Catalog Studio bridges the gap between production,
merchandising and marketing departments.
Catalog Studio brings together all your information to
reduce the amount of time spent on merchandising your catalog.
With Catalog Studio, you’ll find exactly what you’re
looking for with the ability to search multiple fields at once. And,
since your data is centrally stored, you’ll never have to wonder if
you are working on the most recent, up-to-date product copy.
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